Spicy Running for Fiery Toys
One of the things that I want to make sure that I do with my blog (my little radio broadcast on the web) is to give credit where credit is due. From time to time I’ll be showcasing some of the great things that are happening right here in Richmond, KY. I don’t believe in tooting my own horn, but I do believe certain horns should be tooted.
May 30th marked the 2nd Annual Spicy 5K hosted by the Chick-fil-A at Richmond Centre. 216 participants came to run/walk in the wonderful event benefiting the Richmond Fire Department. I’m not sure anyone beat the heat at 8:00 am (it was pretty stinkin’ hot), but Patrick Jenkins did beat everyone else as he took home the top prize with a time of 15:25.
Through the event, Chick-fil-A was able to raise $2,170 for the Richmond Fire Department towards their annual toy drive. But I think there is so much more to the story of community than that. What’s not going to make the news is the amount of time, effort, money and love that was poured into the event from all over. Meijer donated bananas and water for the runners. Panera Bread donated the bagels for breakfast . Crosland, the developers of Richmond Centre, covered the cost of John’s Run/Walk Shop to come in and setup the timing equipment for the race. Other gifts were donated as raffles and door prizes to bring much more value to the event for the participants.
Above all, Chick-fil-A poured in hundreds of hours and thousands of dollars putting on this event and every cent raised went directly to the Richmond Fire Department. 
That is the beauty of this event. Major businesses in this community pouring in all of these resources to raise money for a beautiful cause. Yes, this event was named the Spicy 5K, and Chick-fil-A and the sponsors were highlighted and thanked, but that wasn’t the purpose. All Chick-fil-A employees who ran, although not required, paid full entry to the event. Publicity was not the intent here. It was great people working at great companies doing great things for great causes. It’s beautiful to see the warmth of hearts pouring into our community, our Richmond. It doesn’t get any better than that. A special thanks to Heather and Neil Redick, Ruth Ann Lee and all of the staff at Chick-fil-A for putting on this annual event. We’re all looking forward to next year!
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Matthew T. Browning consults with businesses and organizations on traditional and trending marketing methods. He is the CEO of 
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